The distinctive nature of the product in the marketplace represents the basic asset in the development of every product. In this sense, the Dalla Costa brothers, supported by experts in the individual aspects of the business process, continually develop new products in terms of flavours, tastes, recipes, and the use of flours, to correspond with developments in people's dietary needs. The customer is the other strategic reference at the centre of the Company and its objectives. The focused and continual targeting of the supply is aimed at generating special products and providing the distribution system with sales supports and themes that can enhance the "shelves", making them more attractive to the consumer. In addition, the ability to customise products has resulted in the development of an entire Private Label division focusing on the domestic and especially the international market, where Dalla Costa is establishing its presence, by exporting all the "taste of pasta Made in Italy".